Netflix to Partner With Cable TV Operators to Increase Its Reach In India
Netflix without a uncertainty, is the well-nigh popular content-streaming service in the world. Although the company has gained an enormous user-base in countries like the United States, Canada, and the UK, it's still struggling to go a large user base in countries like Republic of india. For example, in Bharat, the company is still facing tough contest from the homegrown streaming service Hotstar and Amazon Prime Video.
Ane of the major reasons behind the low penetration of Netflix in India is the struggling internet speeds in tier 2 cities in the country. This problem has fabricated Netflix adapt to the Indian marketplace and now the company is trying to tie upwards with cable operators to increase its accomplish in the country. Yes, the company which spawned a new sect of people dubbed the "cord cutters" (because they ditched the traditional cable tv in favor of Netflix), is itself partnering with cablevision companies to advance its interests in India.
In fact, the company has already tied-up with Airtel and Videocon and is now trying to course a relationship with other DTH providers too. Netflix's programme to relay its content using the DTH service providers is not limited to India only as the company is as well exploring the aforementioned avenues in countries like Malaysia and Singapore. Autonomously from the cablevision companies, Netflix has also tied upwards with many ISPs (internet service providers) across the country which are now offering unlimited streaming data for Netflix. This is an attempt to lure the information-conscious Indian customers.
Seeing how 34% of Netflix viewers in India swallow its content on a connected Television set, it'southward no secret every bit to why the visitor is interested in partnering with cable companies in India. On the other hand, the move is also very beneficial for Indian customers as they will be able to enjoy Netflix without having to own a smart TV as the service will work with their existing d2h and TV setups. How this will pan out is yet in the hereafter, but seeing how Netflix is thinking of innovative ways to increment its user base of operations in India, its future certainly seems to be bright.
Source: https://beebom.com/netflix-partner-cable-tv-operators-india/
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